CLIENTS

B2B / B2C:
AOL
Alta Vista
Benchmark Research & Safety, Inc.
Brightware, Inc.
Dynatek
Fortify Software
MIPS Technologies
RepairPal
Seagate
Southern California Edison
Symantec

Education:
Agouron Institute
California Institute of Technology
Ninth Planet
University of California San Francisco

Entertainment:
20th Century Fox Studios (Fox Digital Media)
Aero Mock-Ups, Inc.
Directv
Mondo Media
Motion Picture Editors Guild
NBCi
The Walt Disney Company

Lifestyle:
Halogen Guides

Medical:
AGIS
Amgen, Inc.
Clinimetrics
NeuroRepair, Inc.
Stetson Powell Orthopedics

Real Estate:
GMAC
ListingSuite
Mortgage.com

Retail:
Federated Stores
Levi Strauss & Co.
Macy’s
MarVac Electronics
Wedding Channel

Services provided for my clients :
UX strategy
User interface design
Information architecture
User research & analysis
Usability/heuristic analysis
Web, mobile, and set top box application design

In addition to my corporate client work, I provide pro-bono work for local and national non-profits such as Grace-Hope.org, Operation Arthroscopy, and Taproot Foundation.

CONTACT INFO

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PORTFOLIO

As most of my UX and IA work is proprietary to my clients and their projects, I am unable to show those examples online.  However, I do have my most recent client work examples available to show if an in-person interview / meeting is requested.

Most of my portfolio is only available to show in person, due to the proprietary nature of my work and client projects.

 

SKILL SUMMARY

  • 16 Years Experience in Online Application Development
  • 14+ Years Information Architect/User Interface Experience and Managing
    Complex Online Projects
  • Experience in Project Development, Design, Online and Mobile Development
    Deep understanding of fundamental design principles (typography, layout, grid systems, hierarchy, color, composition, animation)
  • Certified ScrumMaster®
  • Expert Adobe Creative Cloud knowledge of entire Adobe Master Creative Cloud Suite (Photoshop, Illustrator, InDesign, Captivate, Muse/Dreamweaver, Flash, Bridge, Acrobat, After Effects, and Lightroom and more)
  • Proficient on both Window and Macintosh platforms and familiar with different platforms and browsers, and their design constraints on the Web and in client software.
  • Virtual and Augmented Reality:
    Unity3D and various VR and AR Apps
  • MAC software:
    Proficient in Adobe Master Creative Suite CS5, (Photoshop, Illustrator, InDesign,
    Captivate, Dreamweaver, Flash, Bridge, Acrobat, After Effects, and Lightroom)
    Sketch, OmniGraffle, Keynote, Final Cut
  • PC software:
    Proficient in iRise, Microsoft Office Suite (Access, Word, Excel, Power Point, Project, and Visio)

SUMMARY

  • Ability to produce sketches, storyboards, scenarios, design prototypes, flows,
    and interaction models for online and mobile applications.
  • Represent the needs of the user throughout discovery, design, and development;
    balance business needs and technical feasibility.
  • Managing the full life cycle of large-scale Web projects, from Research, Conceptual
    Development, Information Architecture, to implementation and developing
    maintenance processes.
  • Strategic planning, development, and implementation of complex applications.
    Practical knowledge of techniques for developing usable, accessible, and
    maintainable systems that meet organizational objectives.
  • Create and maintain documentation (vision statements, personas, scenarios,
    wireframes, task flows, etc.), for business, marketing and technology teams.

TIFFANY SMITH

I love what I do, as an Information Architect/User Experience and Interface Designer! Over the years I have gained extensive experience in creating fully interactive and integrated Web site use cases, wireframe prototypes and user interface specifications using proprietary tool developed specifically for application user interface design. Related areas of expertise are:

  • Ability to produce sketches, storyboards, scenarios, design prototypes, flows, and interaction models.
  • Represent the needs of the user throughout discovery, design, and development; balance business needs and technical feasibility.
  • Managing the full life cycle of large-scale Web projects, from Research, Conceptual Development, Information Architecture, to implementation and developing maintenance processes.
  • Strategic planning, development, and implementation of complex applications.
  • Practical knowledge of techniques for developing usable, accessible, and maintainable systems that meet organizational objectives.
  • Create and maintain documentation (vision statements, personas, scenarios, wireframes, task flows, etc.), for business, marketing and technology teams.

WHAT I DO

Applied UX and IA skills and experience, on past and current client projects, in an Agile / SCRUM environment:

  1. Project Audits and Discovery Processes
    • Project Management, Scoping and Budgeting
    • Business/Organizational Discovery
    • Audience and Task Analysis
    • User Goals and Needs Discovery
    • Technical and Content Constraints Discovery
    • Work with Focus and Testing Groups
  2. Information Architecture Processes
    • User Stories and Scenarios
    • Personas
    • Task Analysis
    • User Flows
  3. User Experience Design Processes
    • Low-fidelity paper-and-pencil prototypes
    • Whiteboard
    • Mind-Mapping
    • Card Sorting
    • Sketch-based Storyboarding
    • Process and Task Flows
    • Flow Charts and Diagrams
  4. Navigation and Visual Design
    • Site Map
    • Wireframes and Annotated Page Layouts
    • Low and High Fidelity Mockups
    • Navigation and Interaction Design
    • User Interface Design Concepts
    • Page Templating
    • Interactive HTML, Flash, or image-mapped screens
    • High-fidelity prototypes
  5. Documentation
    • Surveys, questionnaires, field research,  and feedback
    • SWOT Analysis
    • UI Patterns / Pattern Libraries
    • UI Component Libraries
    • Style Guides
    • Recommendation Document

 

WORK EXPERIENCE

The Walt Disney Studios – Distribution Technology Group
Senior User Experience Designer (Dec 2011 – November 2017)

  • Consumer User Experience :  IA development; Create consistent information hierarchies for cross-platforms; Ensuring scalability of design on projects ;
  • UI wireframes / documentation;
  • SCRUM project management, utilizing Agile software tools such as Sharepoint and Rally;
  • Participate in multi-disciplinary project teams

Directv
User Experience Architect (June 2011 – Dec 2011)

  • Created customer user experience for multi-channel experience across different platforms such as web, mobile, and set top box;
  • Translate business objectives and strategies into coordinated interactive design focused on our end-users;
  • IA development; wireframes, mock-ups, flow diagrams, mobile devices, conceptual diagrams, task flows and site maps;
  • UI documentation
  • Participated in qualitative research, competitive analysis, user research, personas, behavior maps, and heuristic reviews

Fox Digital Media
User Experience Specialist (March 2011 – June 2011)

  • Internal Asset Management System :  Consumer facing product(s);
  • IA development; use cases; scenarios; documentation; SCRUM project management

 

Form and Spark, Inc.
Principle / Information Architect / UX Designer (1996 – Present)

  • Responsible for complete online experiences from requirements to production and launch to multiple enterprise and consumer companies.
  • Developed early stage user experience, development, and product execution with major corporate clients. Fortune 100/500 experience.
  • Experience managing cross-functional project implement and development of online products for consumers and business providers.
  • Design responsibilities include : Site map; Wireframes; User Needs analysis; Functional Specifications; Interface and Interaction Models; Navigation Design; Branding Style Guides and Visual Design documentation. Also provided proof of concept of large-scale online
  • business applications.
  • Responsible for : project management; system requirements and specifications; design; and overall systems design and technology development.
  • Accurately analyze information, determine budgets, schedules and team logistics, integrate processes, systems, and technologies.
  • Responsible for needs assessment, goal setting, project planning, budgets, schedules, team logistics, and vendor management.